Search Engine Optimization Strategies

How To Submit To Web Directories

The first place your should submit your website to are the popular web directories, such as the Yahoo! Directory, Open Directory Project, and LookSmart.

http://dir.yahoo.com
http://dmoz.org
http://www.looksmart.com

Here are the four main benefits:

  1. Listings in the Open Directory and LookSmart index also appear on many of the top search engines, including Google, Yahoo and MSN.
    http://www.google.com
    http://search.yahoo.com
    http://search.msn.com
  2. Search engines will have a better chance of finding and indexing your website. Google for example publicly state that they will index your website within six to eight weeks, once your website is included in either the Yahoo! Directory, or the Open Directory Index.
  3. Some search engines give a relevancy boost to sites that are already indexed in major web directories, such as the Yahoo! Directory, or the Open Directory Index. Therefore, I recommend submitting your site to the web directories, before you submitting it to the search engines.
  4. Web directories themselves can provide a lot of free traffic.

But before you submit your websites, I highly recommend that you spend a bit of time selecting appropriate categories and composing your web directory titles and descriptions. They will ultimately determine the success of your listings in the directories, and can also contribute a major part to the success of your listings in the search engines.

How To Compose Web Directory Listing Titles & Descriptions

Before you even consider submitting your site to the web directories, you must prepare the listing title and description for your site.

If you have already built your website, I assume you know what your most important keyword phrase, right?

If not, visit the “32 Keyword Research Tools” section for tools to help you find out what keywords your customers are entering into search engines.

In the case of the Open Directory Project, which accepts multiple submissions for different topics in a website, you should find the most important keywords for each section of your site you are submitting.

How To Compose Listing Titles

Here are some tips on how to compose good listing titles:

Here are some examples of good titles:

And examples of poor titles:

How To Compose The Description

Here are some tips on how to compose the listing description:

Here are some examples of good descriptions:

And examples of poor descriptions:

If you submit an unsuitable description, the editor could either edit it to the point that it no longer resembles the description you submitted, or worse still ignore or reject your submission altogether.

So stick with functional keyword-rich descriptions and you won’t run the risk of major edits to your description, which could lose some, or all, of the important keywords you want.

Maximum Number Of Words Or Characters Allowed In The Listing Title & Description

Each web directory has its own set of guidelines as to the maximum number of words or characters allowed.

LookSmart Open Directory Project Yahoo!
Max. Title Length 55 Characters. N/A 40 Characters / 5 Words
Max. Description Length 145 Characters / 20 Words 25-30 Words 200 Characters / 25 Words
Listings Per Site One Accepts multiple listings, as long as each submission offers unique content. One