Search Engine Optimization Strategies

Yahoo! Search

On February 18, 2004, Yahoo! replaced Google search results on its website with its own Yahoo! Search Technology, which combines various acquired search technologies, such as Inktomi, AltaVista, AllTheWeb, and Overture.

Yahoo! leverages Open Directory Project (ODP) title, description and category Meta data to enhance Yahoo!'s relevant search results on distribution partner sites.

Yahoo! Search Information

Documents Indexed “Several” billion
Crawls The Web (Every) 2-4 weeks
Audience Reach 30.4% (Nielsen//NetRatings 01/04)
Searches (Daily) 42 million+ (01/03)
Supplies Results For Yahoo!, AltaVista, AllTheWeb and others.
Free Submission (Time to Index) 2-4 weeks
Non-Submitted Pages (Time to Index) 2-4 weeks
Submit Pages All important pages
Pages Indexed Entire website
Submission Limit (Daily) 20 Pages
Paid Inclusion? (Time to Index & Update + Costs) Site Match (Up to 1,000 URLs)
Initial Index: Within 4 business days.
Update: Every 48 hours.
URL #1: $49/year.
URL #2-10: $29/URL/year.
URL #11+: $10/URL/year.
$0.15/30 Per Click
$50 Refundable Deposit.
Site Match Xchange (1,000+ URLs)
Initial Index: Within 4 business days.
Update: Every 48 Hours
$??? Depends on Content Category
Ranking Data Spider
Spider's Name Yahoo! Slurp
Maximum Title Tag Length 60 characters
Support Frame Links? Yes
Support Meta Robots Tag? Yes
Index Description Tag? Yes
Index Dynamic Pages? (CGI, ?, =, %, &, Etc.) Yes
Index Keyword Tag? Yes
Index PDF Files? Yes
Case Sensitivity Affect Ranking? Yes
Home Page Affect Ranking? Yes
Keywords in Anchor Text Affect Ranking? Yes
Keywords in Entire HTML File Affect Ranking? Yes
Keywords in Headline Tags Affect Ranking? Yes
Keywords in Link Text Affect Ranking? Yes
Keywords in Meta Keyword Tag Affect Ranking? Yes
Keywords in NoFrames Content Affect Ranking? Yes
Keywords in Title Tag Affect Ranking? Yes
Cloaking Considered Spam? Yes
Doorway Pages Considered Spam? Yes
Duplicate Pages Considered Spam? Yes
Invisible Text Considered Spam? Yes
Keyword Stuffing Considered Spam? Yes
Keywords in Hidden Value Tag Considered Spam? Yes
Link Exchange Program Use Considered Spam? Link farms
Tiny Text Considered Spam? Yes
Home Page http://search.yahoo.com
Customer Support Telephone Number 1-408-349-3300

Free Submission Submit Your Site http://submit.search.yahoo.com/free/request (no longer available)
Paid Inclusion Site Match & Site Match Xchange http://www.content.overture.com/d/USm/ays/bjump/sm.jhtml (no longer available)
Email Support https://help.yahoo.com/kb/helpcentral
Spam Report / Support https://help.yahoo.com/kb/helpcentral