Search Engine Optimization Strategies

Top 2 Web Portal Search Engines

Web portals typically provide users with multiple services, including search, email, shopping and other services. Their search results are usually provided by other search engines.

The top 2 web portal search engines are:

Note: MSN Search now has its own section, after Microsoft launches beta version of new MSN Search service on November 11, 2004.

Let’s take a look at each one in more detail.

AOL Search

AOL Search is part of AOL.com, which is owned by AOL Time-Warner. It offers a search engine which everyone - not just AOL internet access subscribers - with access to the internet can use.

http://search.aol.com

According to a Nielsen//NetRatings report, 15.5% of the internet population searched at an AOL-owned website, in January 2004.

AOL Search results, including its sponsored links, are powered by Google. As such, the search results on AOL Search are pretty much the same as those on Google. So visit the “Google” section for information on how to optimize and submit your website for inclusion in AOL Search.

AOL Search also now uses Google’s version of the Open Directory Project as its web directory.

http://dmoz.org

To get indexed in the Google directory you have to submit your site to the Open Directory. So visit the “Open Directory Project Index” section for more information on how to optimize and submit your website for inclusion in the Open Directory index.

Netscape Search

Netscape Search is part of the Netscape web portal which is owned by AOL Time-Warner.

http://search.netscape.com

Like AOL Search, its search results are also powered by Google and its web directory is powered by the Google Directory.

So visit the “Google” and “Open Directory Project Index” sections for more information on each of these search engines.

Search Engines That Offer Paid Inclusion Programs

Some search engine offer paid inclusion services, which offer either guaranteed inclusion in a search engine index, or a site review within a certain number of days in web directories in exchange for a one-off or annually recurring fee.

A site review does not guarantee your site will be included in a web directory. However it appears that most sites that pay for guaranteed site reviews are accepted. This is probably due to the fact that most people make sure their site is up to scratch before submitting it.

Both AllTheWeb and AltaVista are now powered by Yahoo! Search Technology, which also comprises the Inktomi search index. So submit your site to the Overture Site Match program for fast submission to the Yahoo! Search index.

Google does not offer a paid inclusion program, and doesn’t intend to in the foreseeable future.

Ask Jeeves Site Submit Program

The Ask Jeeves Site Submit program allows you to get your most important pages included and refreshed in Teoma’s U.S. index.

http://ask.ineedhits.com/sitesubmit.asp (no longer available)

Your content will appear in the Teoma search partner network, including sites such as:

Pricing

1st URL: $30 (Adult $60)
URLs 2 – 1000: $18 (Adult $36)

Yahoo! Express

Yahoo! Express guarantees a member of Yahoo!'s editorial staff will look at your site and consider it for inclusion in the Yahoo! directory, within seven business days.

In addition, you will receive an email response within seven business days, stating whether your entry is accepted or declined. If your entry is denied, you will be told why. Payment does not automatically guarantee inclusion in the directory, site placement, or site commentary.

Yahoo! Express requires a US$299.00 non-refundable, recurring annual fee per submission, or US$600.00 non-refundable, recurring annual fee for submissions offering adult content and/or services.

http://docs.yahoo.com/info/suggest/busexpress.html (no longer available)