Search Engine Optimization Strategies

Yahoo! Shopping

http://shopping.yahoo.com

Yahoo! Shopping is one of the most popular online shopping malls, featuring more than 50 million products from over 200,000 Yahoo! Small Business Merchants and merchants from around the web.

There are three ways to get your products into the Yahoo! Shopping search results pages;

  1. Build an online store with Yahoo! Small Business Merchant Solutions. Fees range from $39.95 to $299.95 per month, plus 0.75% to 1.5% a transaction fee, and a $50 set up fee. For more information, visit: http://smallbusiness.yahoo.com/merchant/
  2. Submit products to the Yahoo! Product Submit program. Fees are $0.15 to $1.00 per click through. For more information, visit: http://help.yahoo.com/l/us/yahoo/ysm/ps/
  3. Bid for rankings at the Overture pay per click search engine. Bids start from $0.10, but top rankings are likely to be much higher, especially for popular product categories. For more information, visit the Overture section.

Price Comparison Engines Compared Side-By-Side

Comparison Engine Countries Stores Products Visitors
(mth)
Leads
(mth)
Product Listings Ads By Ratings Shop
ping List
Website URL
BizRate/
Shopzilla
FR, UK, US 52K 28.7M 13.2M N/A $0.05+/
click
AdWords Yes Yes http://www.bizrate.com
http://www.shopzilla.com
http://www.shopzilla.co.uk
http://www.shopzilla.fr
Ciao DE, ES, FR,
IT, UK
N/A 500K 12M 2M N/A Espotting Yes No http://www.ciao.co.uk
DealTime/
Shopping
.com
UK, US 5,000 Millions 15.8M 20M $0.05-$1.00/
click
AdWords Yes N/A http://www.dealtime.com
http://www.dealtime.co.uk
http://www.shopping.com
http://uk.shopping.com
Froogle UK, US N/A N/A N/A N/A Free AdWords Yes (1) Yes http://froogle.google.com
http://froogle.google.co.uk
Kelkoo 10 European
countries(2)
2,400 2M 32M N/A GB£0.15+ ($0.29)/
Click(3)
Yahoo! No No http://www.kelkoo.co.uk
MSN Shopping 17 countries(4) 200 4M 12M N/A Yes(5) MSN No N/A http://shopping.msn.com
http://shopping.msn.co.uk
mySimon US 1000s Millions N/A N/A N/A CNET Yes Yes http://www.mysimon.com
Price
Grabber
BR, CA, MX,
UK, US
5,000 5M 13M N/A N/A Price
Grabber
Yes No http://www.pricegrabber.com http://uk.pricegrabber.com http://ca.pricegrabber.com
PriceSCAN US N/A N/A N/A N/A Free PriceSCAN No No http://www.pricescan.com
Yahoo! Shopping US 200K 50M N/A N/A $0.15-$1.00/
click
Overture Yes Yes http://shopping.yahoo.com

Notes:

1. Froogle's customer reviews and ratings are provided by other comparison engines, such as BizRate, NexTag, PriceGrabber, ResellerRatings and Shopping.com. From this, Froogle calculates its own store rating for each merchant.

2. Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, UK

3. Minimum spend of GB£500.00 (approx. US$815.00 at the time of writing) per month.

4. Australia, Belgium, Brazil, Canada, Germany, France, Israel, Italy, Japan, Netherlands, Norway, New Zealand, Sweden, Singapore, Spain, United Kingdom, and United States.

5. MSN Shopping requires a minimum budget of $40,000 for product listings.

M = Million
N/A = (Information) Not Available

AU - Australia
BE - Belgium
BR - Brazil
CA - Canada
DE – Germany
DK - Denmark
ES - Spain
FR - France
IL - Israel
IT - Italy
JP - Japan
NL - Netherlands
NO - Norway
NZ – New Zealand
SE - Sweden
SG - Singapore
UK – United Kingdom
US – United States