Search Engine Optimization Strategies

screensaver
Program or animated image that is activated on a personal computer display when no user activity has been sensed for a certain time.

search engine
A set of programs that include:

  1. a spider (crawler, bot or robot) that crawls the internet retrieving web documents that want to be searchable, and follows hypertext links to retrieve other web documents.
  2. a program that creates an index from the documents retrieved by the spider.
  3. a program that receives your search request, compares it to the entries in the index, and returns results to you.

search engine optimization / positioning / placement
Search engine optimization (SEO) refers to search engine positioning and placement, a concept whereby you improve your site's design and content to achieve higher rankings in search engines.

search engine rankings
Search engine rankings are a measure of a site's visibility in the search engines.

search engine spider / robot / crawler / bot
They crawl the internet retrieving web documents that want to be searchable, and follows hypertext links to retrieve other web documents.

search engine submissions / registration
Search engine submissions refer to getting your site indexed by search engines and web directories, so that people can find your site.

search term / phrase
Word or phrase that searchers enter into search engine and web directory search forms.

Section 508
A federal mandate requiring that information technology is made accessible to people with disabilities. Much of Section 508 compliance concerns making websites, intranets, and web-enabled applications accessible. This affects government agencies as well as private-sector institutions.

secure server
Web server that uses encryption technology to prevent non-authorized users from intercepting and reading sensitive messages sent via the internet.

sell through rate
Percentage of ad inventory sold, excluding traded or bartered inventory.

server
A server is a computer program that provides services to other computer programs in the same or other computer. For example, email, FTP, Usenet, and HTTP connections.

session cookie
Temporary cookie placed into a computerís RAM for use during that user session. When the user exits, the cookie is removed.

settlement
A process by which a merchant and a cardholder exchange financial data resulting from a transaction.

SFA (Sales Force Automation)
SFA is a means of increasing your sales team's efficiency and effectiveness using technology to help automate, organize and track the sales process.

shareware
Software that is distributed free on a trial basis with the understanding that the user may need or want to pay for it later. Sometimes shareware programs are 'lite' versions of a program with certain functions disabled as an enticement to buy the complete version of the program.

Shockwave
Macromedia's Shockwave is a program for viewing interactive media on the Web.
http://www.shockwave.com

shopping cart
An interactive online catalog where a user can view, add and remove items to and from a cart.

signature / sig file
Short block of text at the end of an email, often used as a business card.

signed volume
Projected annual volume for a new merchant. This figure is used to track the risk of a particular account.

site map
Site maps are a visual model of a website's content that allows the users to navigate through the site to find the information they are looking for. Typically, site maps are organized hierarchically, breaking down the website's information into increasingly specific subject areas.

site popularity
Site popularity refers to click through popularity, and how long visitors remain at the site after getting there.

site search
Searching of a single site.

skyscraper ad
Tall online banner ads, usually displayed at the side of a page. Dimensions: Skyscraper (120 x 600) and wide skyscraper (160 x 600).

SLA (Service Level Agreement)
The objectives committed to a merchant by the merchant account provider for delivery of services.

SLD (Second-Level Domain)
The portion of an internet address that identifies the specific and unique administrative owner associated with an IP address. The second-level domain name includes the TLD (top-level domain) name. For example, in google.com, "google" is a second-level domain. "google.com" is a second-level domain name (and includes the top-level domain name of "com").

slotting fee
Fee charged by sites to advertisers for premium ad positions on their site.

Slurp
The name of the Inktomi search engine spider.

SMTP (Simple Mail Transfer Protocol)
A method by which computers use to send and receive email.

sniffer
Software that detects user's browser capabilities, such as bandwidth, JavaScript, plug-ins and screen resolution.

SOHO (Small Office Home Office)
A term used for the small office or home office environment.

spam
Typically used to refer to unsolicited junk email on the internet. Historically means an electronic message which is sent to a large group of people when such messages are prohibited or discouraged.

splash page
A splash page is the first page, usually the home page, of a website used to capture the visitorís attention for a short time as a promotion or lead-in to the proper home page.

SPM (Sales Process Management)
SPM is the front-end evaluation and assessment of a company's sales process. Innovative diagnostics benchmark current processes, identify areas of improvement, and codify best sales practices. Through SPM, effective sales processes are put into place that enhance productivity and help generate and increase revenue.

Sponsored Feature Listings
Sponsored feature listings are text link ads that are normally displayed at the top of the page in search engines, before the search results.

Sprinks
Sprinks was a pay per click advertising system that primarily serves its ads on the About.com network. Google acquired it in October 2003 and replaced its ads with ones from the Google AdWords program.

SQL (Structured Query Language)
A standard interactive and programming language for extracting and updating information to and from a database.