Search Engine Optimization Strategies

How To Find Out Which Keywords You Should Target In Your Webpages

Each webpage should concentrate on the following (in order of importance):

  1. one keyword or keyword phrase matching the page content;
  2. and most frequently used by the target audience;
  3. and has the least number of competing pages in the search engines.

Admittedly this is not easy and is not always possible. And how do you go about finding these “perfect” keywords?

Well, let's look at each element separately.

1. Target One Keyword Phrase On Each Page

It is essential that you concentrate on using one keyword or keyword phrase when creating a page.

Why is that? Well, you want the search engines to consider that particular page as the most relevant for the keyword you are targeting. So you may sprinkle the keyword throughout the page, to inform the search engines that the page is important with regards to the keyword you are targeting.

However, if the page contained half a dozen different keywords on different topics, a search engine could easily consider that page as too broad to be the most relevant for the keyword being targeted.

WARNING: Never add popular keywords to a page that have no relation to the page content, in order to improve your search engine rankings. It doesn’t work. These keywords will add nothing to your page’s relevance in the search engines, and you could get your site banned as a result, which would be disastrous.

2. Five Ways To Find The Most Frequently Searched Keywords Your Customers Enter In Search Engines

Here are a 5 ways to find out which keyword phrases are most searched for by your target audience:

  1. Research A Keyword Database – Use a keyword database to build a list of the most frequently searched keywords. These sites collect and report the number of searches for a particular keyword over a given time period. They offer an amazing insight into what people are really searching for in the search engines. I cannot stress enough of the importance of this research method.
  2. Gather Search Engine Related Searches - Conduct research by finding out what other related searches are popular in some of the major search engines. Search engines such as AltaVista and Netscape offer a list of popular "related search" keywords that their users have searched for. This provides a short, but good list of popular related keyword phrases for you to consider.
  3. Analyze Keywords Entered In Your Site Search Engine – I highly recommend that you add site search engine to your website, if you don’t already have one. By site search engine I mean a search engine that only searches your website, not a search engine such as Google. Once you have collected enough data, analyze the keywords entered to find outexactly what your site visitors are searching for. You may find they are searching for a product you don’t stock. If you do stock the product, then it may be a good idea to add it to the home page, to ensure future visitors can easily find it.
  4. Server Log File Analysis - Every time a visitor arrives at your site from absearch engine, your server log files record some vital information about thevisitor, including which keywords were used to find your site. So it is essential that you analyze your server log files. This is the most accurate method of measuring which keywords are being used to find your website. But just because a particular keyword phrase does not appear in your server log files, it does not mean people are not using it in the search engines. It could be because none of your pages indexed in the search engines contains these keyword phrases, which is why researching a keyword database is extremely important.
  5. Educated Guess – Lastly, you could come up with a few keywords that you "think" your target audience are using to search for your products, service or site information. Unless you also use the other four research methods, you will be surprised just how many other keywords, or variations of your keyword phrases, you will miss.

3. Target Keywords With The Least Number Of Competing Pages In The Search Engines

Wordtracker is the only service that I know of that tells you which keywords have the least number of competing pages in the search engines.

http://www.mikes-marketing-tools.com/directory/wordtracker.html

You simply enter some keywords and Wordtracker will return a list of keywords that any bear relation to the keywords you entered, the search count, and the total number of competing pages for the most popular search engines.

This kind of information can really help to keep you one step ahead of the competition. I can’t recommend Wordtracker highly enough. It should be an essential part of your SEO arsenal.