Search Engine Optimization Strategies

How To Add Keywords To Link Titles

The “A HREF Title” attribute is used in text links to add information about the nature of the link. In addition link titles may be spoken by a user agent for users with disabilities.

Sample link title:

<A HREF="ie.html" TITLE="Download Internet Explorer">Click here</a> to download Internet Explorer.

Resulting link:

Click here to download Internet Explorer (This is not a real link)

When Internet Explorer users hover the mouse pointer over the link, the link title appears in a tiny floating popup above the link. Don’t worry. It’s not the kind of popup that gets blocked.

Do Individual Keywords Improve Relevance?

There is evidence that using the individual words that comprise your keyword phrase in a page improves relevancy.

You will also likely improve your relevancy for those individual words. For example, if the keyword phrase is "cheap flights," you should sprinkle, "cheap" and "flights" individually throughout the page.

How Word Stemming Can Improve Keyword Relevance

Word stemming is a concept used by some search engines to return search results that include keywords that extend beyond what you searched for.

For example, a search with the keyword "cheap" might return results for, "cheaper" and "cheapest."

In general, try to sprinkle the longer version of keywords throughout a page.

Please note that Google does not use word stemming. So make sure that all variations of your important keywords are included in your webpage.

What Is Keyword Stuffing?

Keyword Stuffing is the repeating of keywords and keyword phrases in the main body text and Meta tags. Most search engines consider keyword stuffing as spam, so you should never stuff a page with irrelevant keywords in the vain hope of improving your search engine rankings.

What Are Stop Words?

Most search engines ignore common words and characters such as "where" and "how," as well as certain single digits and single letters, because they tend to slow down a search without improving the results. It also happens to help to save money by requiring less processing power – the real reason why search engines ignore stop words.

Only full-text search engines, such as AltaVista and Google, index every single word on a webpage.

As such, always try to use keywords instead of stop words as much as possible. Admittedly, some people may find it a bit more difficult to read, but I think it is worth the sacrifice, in the cause of trying to achieve higher search engine rankings.

297 Stop Words You Should Avoid

Here’s a list of the most commonly-used stop words (There are 297 words in the list):

a about above across after again against air all almost along also always an and animals another answer any are around as asked at away back be because been before began being below best better between big both boy boys but by called came can change children city come could country day days did different do does don't down during each earth end enough even ever every example eyes far father feet few find first five following food for form found four from get give go going good got great had hand hard has have he head hear heard help her here high him himself his home house how however I if important in into is it it's its just keep kind knew know land large last learn left let life light like line little live long look looked made make man many may me means men might miles more most mother Mr much must my name near need never new next night no not now number of off often old on once one only or other others our out over own page paper part parts people picture place play point put read right room said same saw say school sea second see sentence set several she should show side since small so some something sometimes soon sound still story study such sun sure take tell than that the their them then there these they thing things think this those thought three through time times to today together told too took top toward try turned two under until up us use used using usually very want was water way ways we well went were what when where which while white who whole why will with without word words work world would write year years you young your

Source: The American Heritage Word Frequency Book by John B. Carroll, Peter Davies, and Barry Richman (Houghton Mifflin, 1971, ISBN 0-395-13570-2).