Search Engine Optimization Strategies

Examples Of Webpages That Outrank Themed Websites

If themed websites were given special treatment by search engines, then themed websites should always outrank single webpages, right?

Wrong. Let me show you some examples of webpages outranking so-called themed websites.

Unless you’re a Hong Kong movie fanatic, you probably don’t know that there is a well known Chinese movie star with the same name as me, “Michael Wong.”

Now if you search for our name in Google, you would expect the most relevant search results to be websites or pages on the movie star, as opposed to me. After all, there are hundreds, probably thousands, of websites and webpages devoted to him and his movies.

http://www.google.com/search?q=michael+wong

You may, or may not, be surprised to find that the top two rankings belong to me. I may not be anywhere as famous as Michael Wong the film star, but I have two webpages that Google thinks are the most relevant results for the search term, “Michael Wong.”

Internet Marketing Expert - Michael Wong
... Internet Marketing Expert - Michael Wong. Mike is ... I have had the good

fortune of knowing Michael Wong for the past 3 years. He is ...
www.mikes-marketing-tools.com/michael-wong.html - 23k - Cached - Similar pages

Marketing News
... Marketing News By Michael Wong. Latest Marketing News Aug-15: Overture
to Introduce New Ad Features. Aug-15: Website Errors Cost ...
Description: Weblog offering Internet marketing news, press releases, product announcements, statistics, tips and...
Category: Business > Marketing and Advertising > ... > Resources
www.michaelwong.com/ - 31k - Cached - Similar pages

The #1 ranked listing is a webpage located in my Mike’s Marketing Tools website.

http://www.mikes-marketing-tools.com

The website offers reviews of marketing tools, some marketing tips, and a few free online marketing tools. There are about 180 pages of content, yet only about a dozen pages mentions my name. The main page which contains my bio is the one that Google has ranked as the most relevant page on the web for the search term, “Michael Wong.” Visit the site and you can see that the entire site clearly isn’t about me, but rather on marketing tools.

Now if you take a look at the #2 ranking, you will see it is for another site of mine. This site has over 200 pages of content, yet only the solitary home page mentions my name in full. This site also isn’t about me at all, but offers marketing news headlines.

Although this listing has my name as the domain name, it is interesting to note that the single page on the Mike’s Marketing Tools website containing my bio outranks the site containing the keyword phrase in the domain name.

So it should be quite clear that themed content played no part in the ranking of these 2 top rankings.

Want more examples?

If you do a Google search for some of the marketing experts that I list on my Mike’s Marketing Tools site, you will find that my pages outrank the experts’ official websites.

For example:

http://www.google.com/search?q=perry+marshall

http://www.google.com/search?q=ken+evoy

I could go on and show you many, many more examples of single webpages outranking themed websites, but I think you get the idea.

I would like to end by thanking Mike Grehan, for enlightening me on this subject. His knowledge of search engine technology is far greater than any other search engine expert I know of.