Search Engine Optimization Strategies

Yahoo! Search Submissions

Yahoo!'s spider, known as Slurp, goes around the web crawling and indexing webpages. But if your webpages were missed by Slurp, there are two ways to submitting your webpages to the Yahoo! Search index; submit your site via the free submission form, or pay for inclusion with the Site Match and Site Match Xchange program.

With both submission programs, listings appear in the main body of the search results page, and are ranked by relevance. Paid inclusion pages do not get preferential ranking treatment.

Yahoo! Search – Free Submission

The Yahoo! Search index contains several billion webpages with more than 99% of its pages populated through the free crawl process.

You may submit your webpages at: (no longer available)

Registration, which is free, is required. Enter only the top-level page of your site, and Yahoo!’s spider will crawl and index the rest of your site from there. It will also automatically detect and remove dead links. Expect a delay of several weeks before your URL is crawled.

Yahoo! Search – Paid Inclusion

In addition to the free site submission service, Yahoo! also offer paid inclusion services; Site Match and Site Match Xchange (for sites submitting 1000+ webpages).

The service is available via the Overture website (also owned by Yahoo!) at: (no longer available)

The benefits of paid inclusion include:

Site Match Pricing

With Site Match, you pay a non-refundable annual fee, per URL, per domain, PLUS $0.15 or $0.30 for each click through.

There is also a $50 refundable deposit to cover click through fees. If your URL is not accepted and you do not want to use the Site Match service, your $50 deposit will be refunded.

URL Submission
First URL: $49
Next 2-10 URLs: $29 each
11th URL and beyond: $10 each

Cost-Per-Click Fee

Tier 1 Categories: $0.15 CPC Tier 2 Categories: $0.30 CPC
Adult Apparel
Automotive Electronics
Books Financial Services
Computers & Software Flowers, Gifts & Registry
Dating Health, Beauty & Personal Care
Education & Career Home & Garden
Jewelry & Watches Professional Services
Music & Video Real Estate
Office Telecom & Web Services
Other Travel
Sports & Outdoors
Toys & Baby Equipment

Site Match Xchange Pricing

Site Match Xchange is for larger sites submitting 1000+ webpages. There is no annual fee. The pay per click fee is based on content category.

What Are The Yahoo! Site Match Content Guidelines?

Pages Site Match wants in its index:

Pages Site Match doesn’t want: