LookSmart lost its biggest search partner, MSN Search, at the beginning of 2004. Its listings now only appear on a few of the smaller search engines and directories, such as LookSmart, Lycos, InfoSpace, Mamma, and CNET Search.
I can’t see LookSmart prospering in the search arena. It just can’t compete with the likes of Google, Yahoo! Search and soon-to-be-released MSN Search. I wouldn’t be surprised if it is acquired, or merges with another search engine to expand its reach.
LookSmart is a web directory consisting entirely of commercial websites. For noncommercial websites, LookSmart accepts submissions in its Zeal directory.
Prior to April 2002, LookSmart was a standard web directory accepting submissions for a one-time fee.
In April of that year LookSmart changed its business model into a pay per click web directory. LookSmart accepts multiple listings per website. So you can have one listing for each product category.
LookSmart now charge a $29 submission fee for each new listing, plus $0.15 per click through, for the first 5,000 clicks. After that, you pay a higher cost per click, depending on the category of your listing.
Here is a chart of the new pricing structure:
|Category||Cost Per Click|
|Books, Magazines, CDs, and DVDs||$0.23|
|Auctions, Affiliate Malls & Coupon Sites||$0.23|
|People & Relationships||$0.30|
|Moving and Real Estate||$0.30|
|Jobs & Careers||$0.40|
Visit the “How To Submit To Web Directories” section for more information on how to submit and optimize your listings in the LookSmart directory.
|Documents Indexed||2.5 million|
|Unique Visitors (Monthly)||60 million|
|Searches (Daily)||45 million+|
|Search Engine Partner (Powered By)||WiseNut|
|Supplies Results For||Lycos, InfoSpace, Mamma, and CNET Search.|
|Partner Index Update||A few days|
|Search Results Listing Order||Sponsored Listings
|Free Submission (Time to Index)||Not Available|
|Submit Pages||All important pages, if they fit under different product categories|
|Pages Indexed||Only submitted URLs|
|Submission Limit (Daily)||No Limit|
|Paid Inclusion? (Time to Index & Update + Costs)||LookListings
Add new listing: $29
$0.15 per click through for first 5,000 clicks each
month, then $0.23-75 per click thereafter
Update listing: $19
Minimum monthly spend: $15
|Ranking Data||Submission form|
|Maximum Title Tag Length||65 characters|
|Maximum Description Tag Length||170 characters|
|Alphanumerical Ranking?||In directory only|
|Free Submission||Zeal Directory