Search engines are the starting point for most people when they're looking for something on the internet. This is why the most popular websites are search engines and web portals with search functions.
There are many statistics that illustrate the importance of search engines as a method of attracting traffic on the internet:
Personally, over 90% of my network of websites' traffic comes from search engines. So you can see just how important search engines are as a source of visitors
Search Engine Optimization (SEO) involves making webpages more search engine friendly to promote them as the most relevant solutions for the search enginesí users.
The improvements can mean the difference between achieving top rankings, which can result in thousands of monthly visitors, and being lost in oblivion.
All too often SEO is an after-thought for most site owners and web designers. SEO should play a major part of a website, even before itís built. You should incorporate SEO in the planning stage, during the design process and after the site is launched.
Search engine optimization can and should play a major part in the decisions you make in the following areas:
Search engine optimization is basically about following search engine rules. If your webpage fits the criteria that a search engines are looking for in determining the most relevant webpage for a search query, it will reward you with a top ranking.
Search engine optimizers simply modify webpages to fit these criteria. They give webpages a better chance of being selected by the search engines as the most relevant page for a particular search query.
Web pages that arenít designed with search engine optimization in mind can quite innocently break a rule that search engines consider as spam. One example is using a Meta refresh tag to redirect visitors to another page. Search engines will either ignore or throw out the offending page.